Think back to when you first started using something new for your business. You were pretty lost, weren’t you? Every decision you made – you questioned. Simple tasks left you feeling overwhelmed. And trying to grow your business through this new feature, that was completely out of question.
Why am I starting out by saying this? Because I want you to know – I hear you! I understand that learning a new program, software or social media is hard. In an already busy world, making extra time for something else is beyond stressful to even think about. But I want you to think about this – if you could reach millions of people with only a bit more work, wouldn’t you be willing to try?
In my business if I didn’t use Pinterest, I would lose 3.4 million in audience reach. Yes, you read that correctly – 3.4 million. I don’t know about you but I can’t achieve a 3.4 million reach on any other platform I am using with social media. And the awesome thing to all of this – I pin less than 3 hours a week.
How to Get Started
Pinterest isn’t hard to get started with and in fact, you are probably already on there. Even though you might be an avid user, your thought process needs to change a bit for your business. I am going to share with you on how to get started, what you should be pinning and what words you need to be pairing with your pin.
What Type of Account: Business vs Personal
As I said before, most likely you are already on Pinterest. What you need to decide now is:
• do you want to take your personal account and convert it to a business account
• do you want to start a new account for business purposes?
While there is no right or wrong answer, I personally would convert over an already active account. Unlike with a new account, a personal account would have already established traffic, as small as it might be. Even if you decide to convert your personal account, be aware there will still need to be grooming done to have it be business ready.
What You Should Be Pinning
Pin content is by far one of the biggest growth factors for your business. Knowing how much to pin and more importantly what to pin, is incredibly important. While I am not going to dive deep here on how much you should pin, I do want to help you understand what content you should be looking for.
First and foremost, you should be pinning your own blog content – because if you aren’t working on driving traffic to your blog or obtaining product sales, what is the point? When you first start on Pinterest getting your content pinned can be overwhelming, as most likely you have a lot of work to do on presentation and organization. My tip – just start. It doesn’t have to be perfect and you can fine tune your account as you go but you need to at least get started. Even in my business I find myself with a huge backlog of content that I want to pin or re-design the pin. While I keep that in mind, I don’t focus all my energy onto those back pins, as I am still producing new content that needs attention.
The second option is to re-pin content that is already circulating on Pinterest. This option isn’t going to translate to blog traffic for you but it is a great way to build your following. Finding pins that already have a high re-pin count and are relevant to your business, are the most valuable.
Your third option available is to pin content directly from blogs you follow. While these pins might not have the same reach that high pin count articles do, there is something said about providing new content to Pinterest. I too find myself getting bored with the same pin after pin. By going onto my favorite sites and pinning content, it is safe to assume other people too might like it and follow me simple because I provide quality inspiration.
Pin Copy: What Do I Say?
To understand this better I want you to think about Google and SEO. While you might not understand all the ins and outs of SEO, it is safe to assume you understand there are keywords that help people find your business better. It is no different with Pinterest.
By writing relevant copy for your pin, you essentially optimize your search results. I am going to show you three examples of bad copy and how you can avoid them.
Take a look at these three examples. With the example on the left, this is a perfect example is the worst kind of copy – NO words and NO description. At this point the organic reach will be extremely low and honestly, why waste your time.
With the middle example, it also isn’t very good but at least it does say boho and maternity. This example is actually more concerning that the artist most likely processed this image and didn’t take the time to rename the file. SEO starts with file naming for your blog and not doing that, will hurt you on Pinterest.
And the last example, you will see it has several errors. You never want to give a pin this description – the date, client name and format, as they are not good for search optimization. Again, this pin is concerning to me as it most likely is named like this on the artist’s blog, giving them little SEO help.
There are plenty of opinions on Pinterest as to what your copy should exactly say. The best advice I can give is:
• think through what pinners are searching in terms of keywords for your content
• practice, study and practice some more
Remember – if we waited to start something until it was perfect, we would never start it. Start making baby steps at creating a Pinterest profile you can be proud of and soon it will come together perfectly. Need more help with Pinterest? I would love to chat about how I can help your Pinterest account.
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Jessica Klaus, founder of Beyond the Wanderlust and The Narrative Society, lives in the farm lands of Ohio. Jessica uses photography to document the daily lives of her husband and three children. Her hopes are that these photographs will tell their story for generations to come. When Jessica isn’t documenting her family, she is busy running her photography blog, Beyond the Wanderlust, showcasing photography talent from around the world. Jessica is a contributing artist to Offset and Cavan images, and had work featured on multiple websites.